The Story Behind Biglife
Biglife was born from a simple but powerful idea:
Life must be bigger than just life assurance.
From the beginning, there was a deep conviction that financial advice should be about more than paperwork, ticking boxes, and chasing commissions. It should reflect a person’s whole life, including their dreams, transitions, relationships, and values that make it uniquely personal.
The name “Biglife” came from a moment of clarity by our founder, Brian Price:
Life must be bigger than just life assurance.
That one sentence became our heartbeat, and still guides everything we do today.
Founded in 1993, Biglife has grown from a family-rooted practice into a values-driven, independent advisory firm. While the faces have changed, the heart has remained the same, with a focus on personal relationships, long-term trust, and planning that fits your life — not the other way around.
Learn more about our values, or jump right in and start your financial planning journey today.
Meet Keely Swanepoel
With over 8 years of advisory experience and more than R700 million in assets under management, Keely Swanepoel leads Biglife with a rare blend of strategic insight, technical skill, and relational wisdom.
She partners closely with individuals, couples, and families to help them make confident, informed decisions through every stage of life — from career transitions and retirement planning to legacy and intergenerational wealth.
Keely’s strength lies in her ability to connect the dots between numbers and meaning. Her approach is warm, thorough, and deeply personalised. Every plan is a partnership. Every conversation, a chance to align money with what truly matters.
Clients value her for her clarity, calm presence, and dedication to making financial planning feel both human and empowering. Whether guiding technical tax strategies or sitting at the kitchen table after a major life event, Keely brings life into the plan — and confidence into the client.
Lead Advisor | Director | Life-planner
Our Values
At Biglife, we believe financial advice should reflect the person, not just the plan.
We don’t push products or hide behind industry jargon. We ask meaningful questions, listen deeply, and offer clear, structured guidance that reflects your values and your season of life.
Here is what we stand for:
- Empowerment through Education
We believe our job isn’t just to build the plan — it is to equip our clients with the clarity and confidence to live it. Even outside of meetings, our clients feel empowered to walk the talk. - Clients for Life
Biglife isn’t a transactional, one-off service. We build lifelong relationships, often serving families across generations. Our goal is to walk the journey — and to be a consistent, trusted presence along the way. - Planning that Fits You
Your life is not a spreadsheet, and your financial plan shouldn’t be either. We listen carefully, ask deeper questions, and tailor every strategy to your real-world needs, priorities, and pace. - Excellence with Heart
We value excellence — but not at the expense of warmth, care, and humility. We show up prepared, stay ahead of the curve, and remain grounded in service to others.
How Are We Different
- We help people use their money to enable them to dedicate more time to living their lives
- We are transparent in all our business and advice processes.
- We believe in involving you in every step of the planning process, each meeting is geared towards open-ended discussions about life and your current and future plans.
- We do not stick to the “once-a-year annual review” rule. We make ourselves freely available on an ongoing and open-ended basis, whether via email or voice/video calling technologies. We actively strive to be available when our clients need us most, right in the action of decision-making.
- We provide ongoing reports or “snapshots” of your different financial life plans. This allows you to see your progress towards your goals and also to have a clear understanding of the action items for the future.
Align your money with your values. See the big picture and start living your big life.